Platforms

Instagram

Profiles, Reels and posts with their stats, comments, media, trends and footage matching. Search and some view counts are limited by what Instagram makes public.

What you can get

Data	Status	Notes
Profiles	Live	A public account's name, followers and, where the platform shows them, bio and verified status.
Posts and stats	Limited	Reels carry play counts; some older Reels and photo posts have no view count (returned as null, never 0).
Keyword search	Limited	Instagram has no open keyword search: results come from popular and indexed public Reels, so niche terms can return few posts.
Hashtag search	Limited	Popular public posts under the hashtag, not the full archive.
Sound search	Limited	The first page of Reels that use the sound.
Comments	Limited	The top comments on each post (about a dozen); full threads are not guaranteed.
Transcripts	Limited	Speech-to-text on Reels with 20,000 views or more.
On-screen text	Live	Text written on the video or its cover: titles, captions burned in, show names.
Media files	Live	The video or audio file of a public post, for your own analysis.
Audience (estimated)	Live	Commenters' estimated age, gender and country.
Trends	Live	Formats many creators are adopting, with their stage: just starting, rising, at its peak, cooling off, back again.
Footage matching	Live	Clips matched to the exact moment of your own long-form video they came from.

Post fields

Every platform returns the same post shape (all fields). On Instagram:

views is the Reel's play count; null with viewsEstimated: true means Instagram did not publish one for that post.
shares is the reshare count where Instagram shows it.
Search also takes posts an account is tagged in.

Search kinds: keyword, hashtag, sound, tagged.

Example post

A real public post found by Sonder's Red Bull Rampage 2026 demo campaign (illustration, not a client result). Numbers as of 2026-11-02.

A Instagram postjson

{
  "id": "47dd2af11e2fe0f075d88ad970eb737c",
  "platform": "instagram",
  "externalId": "DewxhTugF2T",
  "url": "https://www.instagram.com/reel/DewxhTugF2T/",
  "creator": {
    "handle": "instagram",
    "name": "Instagram",
    "followers": 686358280
  },
  "caption": "Ride @kade_2000’s Rampage line with him 🚵‍♂️\n\n@redbullusa’s freeride mountain bike competition, Red Bull Rampage, returned to the original Utah cliffs for its 25th anniversary.",
  "hashtags": [],
  "postedAt": "2026-10-21T16:00:22Z",
  "durationSec": 54,
  "views": 53652872,
  "viewsEstimated": false,
  "likes": 158720,
  "comments": 11192,
  "shares": 5686,
  "transcriptExcerpt": "Okay, Kid Edwards dropping in five, four, three, two, one, take on. Oh my God.",
  "onscreenText": null,
  "asOf": "2026-11-02T23:04:08Z"
}

Planned endpoints

Planned shapehttp

GET /v1/posts/search?platforms=instagram&q=red+bull+rampage&kind=keyword&since=2026-10-01 HTTP/1.1
Host: api.sonderlabs.co.uk
Authorization: Bearer <your API key>